Advisory Board

Our Advisory Board

We are very proud to have some of the strongest minds as part of our advisory board, towards making a professional leap in order to offer SEA of advantages in the area of Compensation & Analytics.

Asher Siddiqui (Investor / Advisor / Mentor)

Advising on Investment Journey, M&A Strategies and Financial Excellence

A growth stage investor, a significant shareholder in 500 Startups, dividing his time between Dubai and San Francisco. Asher has ~20+ years of experience in mergers & acquisitions, venture capital, portfolio management, capital raising, re-structuring, corporate innovation, and startups.

Asher was Head of M&A and later Head of Venture Capital at Etisalat Group where, for 10 years, he was part of the management team that led the transformation of Etisalat. He led ~36 advanced stage TMT deals valued at ~$34bn+ and closed ~20 M&A and CVC transactions valued at ~$7bn+.

Asher is currently also active in several non-executive roles, and is a board member, advisor, or member of the board of advisors to several Silicon Valley-based VC firms, GCC-based corporations & PE Firms and a Silicon Valley-based think tank.

Asher started his career in the late 90's and founded several startups in the U.K. and in the US. Asher has a BA with Honors in Business Administration and an MSc in Software Development, and as a life-long learner since 2005, he has participated several development programs led by MIT, Harvard, INSEAD and Stanford Universities.

Asher has experience from both the LP and the GP side of the table and continues to advise both LPs and GPs in deploying capital into venture.

Emre Tok (Growth Marketing Consultant/ Investor)

Advising on Growth Journey and Go-to-Market Strategy across different markets

Growth marketing consultant with 21 years of experience in Product Marketing, Development & Management, Digital, Customer Analytics, Growth, and Internet Business Development.

  • Former VP of Growth Careem (acquired by Uber for $3.2 billion)
  • Ex-Microsoft Product and Partner Marketing Leader for the UK
  • Ex-Turkcell Product and Marketing Head (Leading TELCO in Turkey)

He has embarked on many successful projects in multinational companies in UAE, the UK and Turkey, worked with industries covering direct-to-consumer brands, technology start-ups, media, SaaS, MaaS, B2B and much more.

He tries to excel in delivering high impact technology innovations to internal and external audiences within and beyond KPIs and ROI. His leadership has led and participated in various business transformations such as:

    • Leading the holistic strategy for customer growth in the first unicorn of MENAPT region,
    • Leading the product partner and marketing activities for the 2nd largest search engine in the UK,

Emre is currently active in several non-executive roles, and as a consultant, member of the board of advisors to several start-ups. His core focus is on helping organizations to achieve their full potential through full-funnel marketing. He is an industrial engineer with an MBA and is most proud of the talented teams that he has built.

Erdal Bozdogan (Global Business & Marketing Leader, Medical Doctor, Photography Artist)

Advising on Branding, Global Marketing Strategy & Customer Journey/ Excellence

Business leader and marketing expert with 20-years of experience in pharmaceutical industry, with a deep know-how of US and Emerging Markets.

  • Former General Manager of Takeda Turkey
  • South Asia, Middle East, Turkey and Africa Oncology and Osteoporosis Marketing Leader of Eli Lilly
  • Oncology Regional Commercialization Leader, Emerging Markets of Eli Lilly and many other roles

Has delivered commercial strategy development in product launch at national and regional level coupled with operational leadership in the delivery of strategy and customer experiences. He is a Master of Marketing, Branding, Customer Journey/ Excellence and highly experienced in managing large teams and P&L in turbulent times.

He is a Doctor of Medicine, as an individual with diverse areas of interest, in 2019 he has studied Photography in New York Film Academy and as an artist he had his first personal exhibition in Paris. He is currently studying Sociology and Artificial Intelligence and writing disruptive anecdotes on his own blog.

Outstanding results come from a passion for winning, serving customers, diversity, developing and inspiring people and having fun in the job. With 20 years in business behind him, he defined himself as a positive leader and dedicated himself to develop people. For him, “Success comes much more easily when we’re passionately engaged and positively inspired by what we’re doing and where we’re going”.